TOSHIBA 139 cm (55 inches) M550NP Series 4K Ultra HD Smart QLED Google TV 55M550NP

Background : I was in search for a good but not pricey TV because of the following1. My Samsung 49" K6300 Curved TV had gone kaput in 4-5 years (DOP - Somewhere in 2017 - early 2018)2. I was dragging my old TV with ever growing shadows accompanied with visibility issues.3. K6300 was an eye pleasure when in good condition with amazing blacks and motion smoothness - beautiful out of the box colors.Since a Tier 1 brand like Samsung had betrayed the trust after paying a premium , I was in the lookout of a mid range TV with up-to-date features - my check list included the following1. Solid warranty clause with no Money extorsion policies like LG OLED post 1 year end.2. Good sound system - Preferably with a sub-woofer.3. Full content support for Netflix & Prime Videos - Dolby Vision/Atmos/HDR10+4. Solid Blacks - K6300 got me a taste of it5. IPS panel - if available6. 10 bit panel preferably with wide color gamut of 1 billion + colors7. HDMI 2.1, eARC8. Solid color optimization chip/engine9. Intended for Casual Gaming.Source (for Recommendation) - VMONE.in ( Vineet Malhotra -Can't thank him enough with words)Purchase HistoryOrder Placed - 14.7.23Inv. Dt 15.7.23Delivered - 17.7.23 by 11 AMSupplier - Dawntech ( Kolkata warehouse I suppose)Installation Dt - 17.7.23 by 4:30 PM ( After 1-2 hours of delivery , had to place a call log in Toshiba CC no mentioned on Box)Product Experience :Vida OS - Is seemingly lighter than Taizen (ref. Samsung K6300)Using TV with Airtel Xstream - 200 Mbps Unltd. connection4K HDMI Cable - Not SuppliedPic Quality - Colors out of the box need calibration/setting as per your own taste. HDMI 1 port will support Dolby Atmos & HDR , while switching to HDMI 1 from other ports - 10 bit display msg shows which is a good sign ( Review tell it otherwise - 8 bit FRC )DTH Performance - Full HD channels work like a charm with upscaling , SD channel are OK as expected. Really liked DTH HD channels like Set max, Times Now News Star Sports etc.Content Performance - Youtube- Properly coded 4k videos work flawlessly with great sound and clarity and zero lag.Netflix & Prime Vid - After personal color setting these look amazing , with magnificent blacks. Watched Indian and Hollywood series and movies. There is some amount of glare as well - used warm yellow lamp shade light for viewing in moderately lit room.Sound : Played classic 90s melodies and found the base (from Sub woofer) quite pleasing and not over powering ( Boost Effect @ 2)Over all satisfied with Panel and sound . Will further do tweaks with picture settings.Please consider this as my initial impressions.Will update as my usage will increase over weeks.Update 9.8.2023I had to finally re-calibrate the pic setting manually.Out of the box - backlight was set to max, increased sharpness etc.Just Googled the common pic setting for major brands - including Toshiba and got it corrected.Watched Netflix Doc Veerappan (Tested in White/Yellow light and dark conditions) and found the visual quite appealing- after pic settings my mode resembles Cinema mode. The TV does not have Pic/Color presets rather has HDR presets as Day Std Night Sports.Sound - I keep my windows - just behind my sofa open so amidst vehicle sound also the dialogues were clear. Thanks to surround sound and in-built woofer.Fire Stick - Happy to see email from Toshiba in my inbox for free coupon. Sad that I had purchased it along with the TV at a special price. Planning to sell it on OLX and get the free one from the Company.DTH - HD Channels Very clear with Dolby Digital Logo enabled.DD National (Classic SD)- Close up scenes also very fine, distant scenes also not badGaming - Yet to connect PS4.Sports- Watched badminton videos in 4K 50 hz - smashes @ 420 Kmph never left a trail on screen. Wimbledon 2023 Finals on 1080 - Good as the recordings were subdued fearing piracy by Disney HotstarHave run all sample 4K Dolby Vision & HDR content that youtubers swear by- got solid performance from TVSlow Vidaa OS rant from everyone is a sham. Experience it to believe it . It is faster than my Airtel Xtreme Android Box - the one that receives regular updates!Rest you can easily check display running hours from diving deep into settings.I think I am tending to increase ratings from 4 to 5 stars. Just for the REGZA Pic & Sound from Toshiba.Good and durable Japanese brands Like Sanyo, Toshiba, Panasonic ( that bring in proprietary tech) should be endorsed (even thought they may be manufactured locally under strategic partnerships) by the Indians else everything is gonna be PRC/Korea Inspired.

Initially I want to buy infinix qled t.v because of earlier experience with the brand was good moreover it was 8000 Rs economical to Toshiba but I switch over to Toshiba because of brand reputation most of the well-known brands like infinix,Motorola,Kodak,Blaupunkt, Thomson etc. used to market third party manufacturers product though I am not certain Toshiba manufacturer this t.v or it is also playing the same game but I take a bet because of goodwill and three years of warranty which no other brand is providing.I have been using the t.v for three months I have following observations about this t.v-1-Picture quality is great (Good contrast,Punchy colours, Wide colour gamut,No screen bleeding issues,Deeper black level) can be good or at par with brands like Samsung,LG, Panasonic inferior to Sony) so there is no comparison with other brands they will fall short.2- Toshiba's proprietary Regza chip is damm fast as well as do best upscaling moreover it's own ui makes it fast in comparison to android t.v's present in the market don't compare it's ram and rom because it can do it's work swiftly in comparision with brands having double ram and rom nodoubt because of rom storage can be issue for some.3- Sound quality is great to me it varies person to person vocals are clear and crisp, lacking bass and surround experience is great.sound is pleasing in most of scenarios like 4k movies, webseries,games,news, loudness is sufficient for room 12×15 size of room is at par with Samsung and LG t.v's of this size.4- settings menu is easily operable, build quality is good,great aesthetics with well built functional remote.Can be improved -. 1- Bass2-behaves like va panel so viewing angles are not that great but not that much colour shift is seen.After one month see my video review of this t.v on my YouTube channel shobhits exact evaluation .