Victorinox Swiss Army – History
Master Cutler Karl Elsener opened a cutlery shop in Ibach,
Switzerland in 1884. Seven years later, in 1891, Karl supplied
the Swiss Army with its standard issue Soldier’s . After the
death of his mother in 1909, Karl Elsener introduced the brand
name Victoria and the iconic Cross and Shield emblem is
registered as a trademark. With the advent of stainless steel,
Karl Elsener coined the company’s name, Victorinox, by combining
his mother’s name with “inox”, an abbreviation of the French word
for rust-resistant steel, “inoxydable”. After World War II, the
“Original Swiss Army ” began its successful progression
around the world and enjoyed exceptional popularity. In 1989,
Victorinox entered the timepiece business in the United States
under the brand name “Swiss Army”. Ten years later, Victorinox
joined the Travel Gear market, partnering with TRG Group in St.
Louis. And in 2001, Victorinox fashion was introduced in the US
to further capture the brand’s essence of practical luxury. In
2002, in order to promote global unity, the Victorinox Swiss Army
timepiece brand was launched internationally. In 2007, Victorinox
set up Victorinox Swiss Army Fragrance AG, and in 2009 Victorinox
Swiss Unlimited was launched. 2014 marks Victorinox Swiss Army’s
130th anniversary, and each Victorinox Swiss Army product
embodies the spirit of the Legendary Original Swiss Army , a
universal symbol of Functionality, Innovation, Quality and Iconic
Design.
Brand Values
FUNCTIONALITY
Our Victorinox Swiss Army timepieces are designed to optimize
their usefulness. Functionality ranges from easy-to-read dial
designs to sophisticated professional functions. Every design
detail is purpose-based. Functions are never add-ons or
embellishments. The goal is to create watches that are timeless.
INNOVATION
Victorinox Swiss Army constantly enhances its timepiece lines
with new design elements and innovative functions while seeking
creative ways of upgrading existing components to enhance their
capabilities.
QUALITY
Victorinox Swiss Army timepieces are designed and manufactured
with the same rigorous attention to quality as the brand’s
legendary Pocket Tools. They also meet the highest standards of
the Swiss watchmaking industry. The quality controls and testing
that every timepiece undergoes (material, movement, assembly,
finishing, etc.) allow Victorinox Swiss Army to offer a
three-year limited warranty.
ICONIC DESIGN
The Original Swiss Army is one of the world’s most
functional pieces of design. Victorinox Swiss Army timepieces
share this icon’s spirit and heritage. They are multifunctional
precision instruments engineered to last, yet also timeless and
contemporary in design.
Victorinox Swiss Army Maverick Chronograph watch features a
Swiss analog quartz movement, 43mm two-tone, gold PVD stainless
steel case, anti-reflective sapphire crystal, brown dial and
brown unidirectional rotating bezel, luminous hands and hour
markers, tachymeter scale, chronograph, date and a brown
molded, genuine rubber strap. Chronograph allows 12 hour, 30
minute, 60 second precision timing. Swiss Made and water
resistant to 330 feet.
- About this item Swiss-Made 43MM stainless steel chronograph featuring brown dial and brown rubber strap with buckle closure Features hypoenic stainless steel, scratch resistant triple-coated anti-reflective sapphire crystal, and luminescent hands Water resistant to 100 meters (10 ATM, 165 ft) Suitable for swimming or snorkeling, but not for scuba diving Includes unidirectional rotating bezel with count-up scale, tachymeter, date window, and three subdials Made in Switzerland; all Victorinox Swiss Army timepieces are covered by a 3-year limited warranty.