Wheatena Toasted Crushed Whole Wheat Cereal, 20 Oz Box

How come no manufacturer is listed on the picture of the box? Who makes this? Is it a knockoff from what was available 40-50 years ago?

Can I use Wheatena instead of wheat germ and/or wheat bran in a bread recipe? If so, would it be a 1:1 ratio?

What is the expiration date of this product?

Is there a typo in the pricing? $8.30 for ONE box of oatmeal?